Guess what? I can predict your future.
Your competitors: tormented by jealousy.
Your prospects: captivated, impressed, convinced.
Your bank account: getting fat and juicy.
You: recommending Alunea to everyone you know.
My process
Oh dear... what are you getting yourself into?
Hiring a new face is always a bit of a pain, isn't it? Don't sweat. I am as easy-going as they come. You're going to have a good time, I promise.
My number one priority is and always will be your peace of mind. I want you to know at all times how your project is going. I want you to feel heard and understood. And I want you to be comfortable enough to ask questions or make comments on my content. That's right, I am in the no-nonsense industry.
Here is what's gonna happen. lemon squeezy.
Amuse-bouche
Getting to know each other
Starter course
Strategy planning & research
Main course
We are rolling!
I write, you chill
Dessert
Last tweaks & official launch
Getting to know each other
Before we decide to collaborate, I need to have a sense of who you are and how you like things done. After you contact me for the first time, we will therefore plan a twenty-minute FREE introduction phone call.
- During the call, I will:
- Ask you questions designed to give me a more solid understanding of your project (scope, objectives, deadlines, budget, etc.).
- Appease any doubts or worries you may have: there are no hidden costs nor bad surprises here.
- You will:
- Be charmed by my enchanting French accent. Oui, oui!
- Quickly find out if there is a spark between us. Am I the right person for the job?
If we are on the same page, I will work on a detailed quote for you. This quote will include the list of services we agreed I would provide, their prices, and the expected timeline for the project, from our first meeting to the delivery of the finished content.
Strategy planning and research
Ok, so. You’re happy with my proposal and have given me the green light to proceed. We are ready to get this show on the road. Fantastic! Now, I would like to meet you in person for a kick off meeting, which will last between one hour to two hours, depending on the size of your project.
Everyone knows that the greatest copy is a data-driven one. To do my best work, I need to know your business. Really know it. As if I were working there for 20 years. This will happen in two steps.
- First, our kick off meeting, during which I will:
- See your office, feel the atmosphere, get familiar with your company's culture and personality.
- Ask you a lot of questions, because let's face it, no one knows your business and your brand more than you.
- Meet your team, especially your marketing team, to discuss what work has been done so far and why.
- Talk customers. I want to know who your clients are, what keeps them up at night, what makes their blood boil or their hearts go BOOM.
- Decide, with you, on clear goals for the project. Tell me where you want to be when this is all over, and I will pinpoint the deliverables which will give you the biggest return on your investment possible.
Second, a full day research intensive, during which I will:
- Study your competition and figure out your core differentiation points. What makes you stand out, what unique thing about you can I emphasize in my content?
- Identify the best performing keywords in your line of business.
- Look at your past campaigns, existing content and current results, and come up with a "heath diagnosis".
- Explore your community of customers and prospects. Create a comprehensive profile of your dream client. Who are they? What do they want? What do they respond to?
- Summarize all of the above in a fancy Brand Messaging Strategy Guide which you will get to keep as a souvenir!
What do you get for your money?
Including a complete Brand Messaging Strategy Guide:
The good news
Alunea is a newborn business. For me, that means a lot of excitement, new encounters and hard work. For you, it means... freebies!!! You are not dreaming. The strategy meeting and research day are indeed FREE of charge for my first few clients. What are you waiting for?
You see me rollin'...
This phase of our cooperation is going to be the easiest for you.
As soon as I receive your 50% deposit, I will get to work.
- I will:
- Give your project my exclusive and undivided attention. I like to be 'in the zone' when I write, for optimal productivity and outcome, so I never work on two content projects simultaneously.
- You will:
- Be updated regularly on the advancement of your project. Good communication is key to any prosperous relationship.
- Sit back, relax, and enjoy yourself. Maybe drink a cocktail with a little umbrella, put on some reggae music and apply fresh cucumber slices on your eyes. I've got this!
Last tweaks and official launch
Once my work is complete, I will send you a ‘first draft’ version and wait for you to check it. Then, we’ll schedule an evaluation appointment, which can be done in person or on the phone. I will leave that choice up to you.
During the evaluation, I will encourage you to give me a thorough feedback. I trust that you will seize this opportunity to let me know should there be anything about my copy that you’re not crazy about, so that I can make the necessary adjustments. I cannot possibly let you go until I am sure that you’re happy. I will then work on the revisions and submit the final version of my content as quickly as possible.
Finally, you can pay the remaining of your bill, and let your brand spanking new content fly out in the world (they grow up so fast!). I hope we will keep in touch long after we are done with the project, though. I am curious to know how well my content, and your business, will perform in the long run.
Before we part ways, to leave me one of these:
Place your order
My services and prices are like chocolate... irresistible!
There are no miracles. The digital world belongs to those who take content seriously. Website copy or social media posts, it all amounts to one truth: online, business is won with words. Can I promise you that my content will triple your profits in a year? Of course not. Is it going to catch the eye of distracted passersby? Will they read further, click harder, buy faster and remember you longer? Hell yeah.
- Full website copy
- Sales copy
- Translations
- Blogs, Ads & Social
- Logo Design
Full Website Copy
Data-driven content + UX Design + Your own brand language!
or
Have you ever felt...
- Like your website is getting way too old and doesn't reflect your business anymore?
- Utterly bored, as you flip through all the unoriginal content inundating the internet?
- Annoyed and broke, after spending thousands of euros on random and unsuccessful marketing campaigns?
- Discouraged and confused, with no clue how to sell yourself on the unforgiving online market?
" Yes! I was just saying that to Tim this morning! did you know? "
The Diagnosis
It's nothing serious. You just need a good dose of Vitamin A(lunea).
Sure, you could buy generic, 'been there, done that' texts from the big content agencies. It's fast and easy, and you'll have your website next week without lifting a finger. But it's also expensive, and for what? Impersonal copy that gets read by... bots?? Or, instead, you could hire a copywriter who actually wants to do this right. Someone who may require a little bit more of your time, but definitely less of your money.
What you see is what you get:
High-quality, fluid writing
When it comes to language, I am what you would call a little bit of a control freak. Metaphor master, puns lover, and a stickler for flawless grammar, I create beautiful texts that will capture your readers’ attention and pass any spell check with flying colours.
Your own brand language
Why be like others, when you can be you? Through research, I will find your brand’s true voice. I will uncover which unique writing style not only engages your audience the most, but also perfectly reflects your brand’s personality. Emotional, human content for your emotional, human customers.
Personalized, proximity service
I will never see you as a client. To me, you’re an entrepreneur with a dream. If you hire me, I will feel responsible for your dream and will treat it as carefully as if it were my own. And my door will stay open, whenever you want a coffee and a chat. We are in this together.
The art of seducing search engines
Ah! There it is. The star, the demanding, the Almighty SEO. Or how to whisper in Google's ears for a spot at the top. Luckily, I am a High Priestess in this field: I combine marketing knowledge with agile writer's touch to create content that is filled with the search engines' favourite keywords, yet entertaining enough for your readers not to notice. But search engine optimization goes far beyond keywords, which is why I also give plenty of advice on how to improve your technical and off-page SEO.
UX Design and storytelling
Imagine an Ikea store. You have to follow a path drawn out for you. You don't choose what you see or when: the store does. But when you get out, you still feel like you had a great time, don't you? You went in just to browse, but found something you liked and bought it, didn't you? This is what I can do with your website. I go into my mind palace, and become one of your clients. I simulate all possible navigation paths and see how they would work out. Then, I generate an efficient storyline, sitemap and visual structure (wireframes) for your content. We'll give your customers the information THEY want, in YOUR own terms.
Money talks
Let me make you an offer you can't refuse.
Please note: The below packages are an indication only. Prices vary depending on how research-heavy your project is. The final price for your project will be on the detailed quote you'll receive.
Alunea Classic
4 pages-
Kick off meeting + full day research intensive
-
Brand Messaging Strategy Guide (digital file)
-
Compelling and highly marketable copy for a full website in one given language (4 pages)
Alunea Deluxe
6 pages-
Kick off meeting + full day research intensive
-
Brand Messaging Strategy Guide (digital file)
-
Visual UX Design direction document with wireframes, for your web design team (digital file)
-
Compelling and highly marketable copy for a full website in one given language (6 pages)
Alunea Supreme
10 pages-
Kick off meeting + full day research intensive
-
Brand Messaging Strategy Guide (digital file)
-
Visual UX Design direction document with wireframes, for your web design team (digital file)
-
Compelling and highly marketable copy for a full website in one given language (10 pages)
Alunea One
(not sold independently)-
Compelling and highly marketable copy for one additional page on your website, in the same language as the rest
Sales Copy
Don't you love it? That special smile you get, when you receive an Alunea sales email!
or
Is your salesperson...
- Spending hours on the phone each day but getting constantly dismissed by irritated prospects?
- Losing his passion, not really believing in your product and sales pitch anymore?
- Forever stuck in your prospects' spam folders?
- On the verge of breaking down and in urgent need of external support, to help him see things with a fresh eye?
" Yes! Tim HAS been looking a bit depressed lately! did you know? "
NO problemo
I can fix this. Alunea style.
I write relatable, data-driven (obviously!) and intriguing content that you and Tim can use to show prospects how awesome your product truly is. I write emails that get opened. I write brochures and flyers that actually get read before they are used as barbecue fuel. And I write a gripping sales pitch that will turn your most resistant prospects into keen buyers, and your least demonstrative customers into persuasive brand advocates. Go for it, my emails have got all the good stuff!
A strong subject line
Or how to use a short but snappy headline to capture attention, trigger emotions and tickle curiosity.
Straight-to-the-point content
Or how to get your prospect to engage with your brand, thanks to a convincing text that can be read in under two minutes.
The AluneWow factor
Or how to write with enough originality and charisma to ensure your emails stick around in your prospect’s mind for a while.
Money talks
Let me make you an offer you can't refuse.
Please note: The below packages are an indication only. Prices vary depending on how research-heavy your project is. The final price for your project will be on the detailed quote you'll receive.
Alunea Classic+
One Sales Campaign(sold only with full website copy)
-
Kick off meeting + full day research intensive, already included with website copy
-
Brand Messaging Strategy Guide (digital file), already included with website copy
-
Compelling and lead-generating copy for one sales email or brochure in the same language as your website copy
Alunea Single
One Sales Campaign(sold independently)
-
Kick off meeting + half day research intensive
-
Short version of the Brand Messaging Strategy Guide (digital file)
-
Compelling and lead-generating copy for one sales email or brochure in one given language
Translations & Editing
Feel like expanding to international markets? I have got the multilingual brain you need!
and
into
Nothing beats smart translation! i always:
- Run a new keyword analysis in the new language, from scratch. Keywords that work in one language / market might not work in another.
- Laugh in the face of literal translation. My focus is for the translated copy to convey the same meaning and emotions as the original, not to do what Google Translate does.
- Proofread and spell check everything, thrice. I am a nit-picker like you've never seen one.
That way, you know your message get lost in translation.
Bonus
¡Yo también hablo español!
I am a native French speaker with a native level of English, so these are the two languages I can fully excel in. That said, I also speak Spanish fluently (near bilingual), and pretty good Dutch. So, if you need copy translated from Spanish or Dutch into French or English, I am your girl! The other way around, I don't do yet. I will wait until my written dutch is perfect to offer you that. I am working on it!
Money talks
Let me make you an offer you can't refuse.
Please note: The below packages are an indication only. Prices vary depending on how research-heavy your project is, and on how much content you want translated. The final price for your project will be on the detailed quote you'll receive.
Alunea Taal Classic
Smart translation of your website into one new language(sold with full website copy only)
-
Kick off meeting + full day research intensive, already included with website copy
-
Brand Messaging Strategy Guide (digital file), already included with website copy + keyword analysis and brand positioning pitch in new language
-
Compelling and highly marketable translation of your full website copy (4 pages) into one new language
Alunea Taal Single
Smart translation of any copy into one language(sold independently)
-
Half day research intensive
-
Short document (digital file) including keyword analysis results and brand positioning pitch in chosen language
-
Compelling and highly marketable translation of your copy into one chosen language
Coming soon!
Coming soon!
You came, you saw, you clicked.
Ooh la la, look! Your coffee has gotten cold. I do apologize, for it is my fault! I shouldn't write such fascinating content. Now because of me, you forgot about the world for a while, and your other half is probably worried sick. Let's hurry things along a bit, so you can be home for dinner. What do you say? Are you ready for this?
